Many internet marketers don’t have much interest in copywriting, yet this is something that can help your business immensely if you know the basics. Even if you never sell your services as a copywriter, you can apply many of the principles on your own websites, emails, landing pages, etc. If you want to create effective landing pages, you have to know how to write a good headline and what type of language to use that’s most persuasive. Writing good copy will serve you in many ways, and being able to easily create great landing pages is just one example. While it takes some effort to learn to be a good copywriter, you can make faster progress if you find a good program, book or course written created by an expert.
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Most of the call to action based copy online is straightforward, compelling and gets right to the point. Try testing a call to action that is less direct and commanding.
There are more and more people who aren’t as appreciative of being ordered to do something. So then, a better way to call people to action is to include terms like “trying”, “learning more,” etc. “Download” or “Download Now!” can turn people off, but “Learn More” accomplishes the same goal and is less in your face. But remember to avoid words that could be confusing or too vague. Bullet points are features that you’re likely to see on many landing pages. Bullet points may be any small graphic used to create a list of sentences or brief paragraphs. It’s best to stick with very small graphics for these bullet points, as otherwise they can be distracting. Readers will naturally have a certain resistance to being sold anything, and bullet points are a good place to address their objections and questions. The main thing to remember about bullet points is that they should convey some crucial information that you don’t want people to miss. This is a proven tool to make your landing page easier to read and to highlight the most important points.
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All landing pages basically have one purpose in mind, and the exact purpose is not in question, here. Here is the real question: can you create a basic message that is unambiguous and cohesive as well. It’s important to actually think about your landing page, you want people to be able to take some specific action for it.
So when you look at it from that perspective what you’re doing is promoting something and that needs to be easy to understood by the person reading the page. Try to remember that your visitors are there of their own volition and that means that they need to have a least a little bit of interest in you. Even though it may seem like there is a ton to learn about excellent landing page design, there really is not. We understand, though, if you might feel differently. What’s most important is that you just throw yourself into learning how things work. You need to understand how and why things get done and this is the only way that you are going to know what should be done for your audience.